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Ecofficiency Philosophy
Ecofficiency pushes for a free and fair market-based consumer system that maximizes positive impacts to our planet.
The fundamental question: Are the impacts associated with producing, shipping, packaging, storing, and disposing of the products, resources, and services we consume worth the benefits they provide us as individuals or to society at large?
Community Events: We produce a mixture of events combining entertainment, education, and exhibitions of both for and non-profit efforts promoting consumer responsibility. Please visit our events page for more information.
"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."
- Margaret Mead
Ecofficiency
Ecofficiency balances the needs of economy, ecology, and equity in the consumer systems that we depend on. The aim is to eliminate waste, maintain the integrity of ecosystems, and promote social justice and equity around the world. This can be most effectively accomplished at the grassroots level — as we incorporate ethically and responsibly sound consumer demands into our lifestyles, businesses and governments will soon respond.
Mission Statement
Ecofficiency promotes a grassroots movement of responsible consumer behavior, addressing the interwoven impacts we all have on society and the environment. We present educational programs in schools, produce entertaining community events, and organize communication efforts aimed at various levels of business. Our objective is to help consumers use market forces and the power of consumer demand to influence businesses and governments to adopt more socially and environmentally responsible practices.
Our movement is non-political, striving to find common ground between people from all walks of life.
Solving our planet's most pressing problems requires that individual consumers initiate a more responsible relationship with the world around us. Our movement helps people identify and connect key concepts, illustrating how we are all linked to each other through globalization. This provides much needed structure – fundamental in motivating consumers to act on the power we have in driving the change we all want to see.
The Fundamental Question
Are the impacts associated with producing, shipping, packaging, storing, and disposing of the products, resources, and services we consume worth the benefits they provide us as individuals or to society at large?