What is Ecofficiency?
Ecofficiency is an ethical model of responsible consumer behavior, lifestyle choice, and proactive response that results in positive social and environmental impacts on our communities and planet.
By exploring the relationships between economy, ecology, and equity, Ecofficiency helps to better understand the structure behind positively impacting consumer systems, thus providing a more refined understanding of sustainability
This understanding allows us, as individuals, to more easily see the importance of helping to push for responsible consumer systems.
We encourage people to “practice ecofficiency” - in their homes, businesses, and communities - as a way to become part of the solution to the problems our world faces.
The US Consumer
The United States is less than 5% of the world’s population, yet consumes more than 25% of the world’s resources! All of the stuff we consume comes from somewhere, with many significant impacts made in the places from where they come, and in their journey to get into our hands.
These impacts can be positive or negative, affecting both society and the environment.
The US had a 2010 trade deficit of $497.8 billion, which means the US consumed $497.8 billion more worth of goods and services than it produced!
We, as individual consumers, have the ultimate power in shaping these impacts. Businesses and corporations have continually proven that they will do what we demand of them through our consumer behavior…providing us – the individual consumer – with a great deal of power.
However, as Uncle Ben in the first Spiderman movie reminds us, “with great power comes great responsibility!” The time has come for us to ask ourselves if we are honestly living up to our responsibilities. Are we doing all we can to make our world a better place?
Unfortunately, it cannot be denied that we have allowed our lifestyle choices, and subsequent consumer behavior to result in numerous social and environmental problems.
However, we can consume smarter, and with positive impacts; it’s simply a matter of inspiration and commitment…and this commitment starts at the individual level – with you and me.
To learn more, download our Ecofficiency Philosophy HERE
Our Mission
To inspire an ethic of consumer responsibility, lifestyle choices, and individual actions that result in positive impacts on society and the environment.
We focus on the demands and actions of individuals…yet only with the goal of contributing to a larger grassroots movement that demonstrates and demands change.
Change that leaves a positive impact.
